Virtuoso handling of customer data
Collecting customer data is getting easier and easier for companies. The current challenge, however, is the useful and profitable integration of this data into existing business processes.
Merging different data sources with Big Data data sources in a completely integrated environment such as Pentaho enables companies to gain a 360° view of their customers, on demand.
Companies that collect data aim to know "everything about each customer". The benefits of having such a 360° view of a customer can only be reaped, however, if we succeed in converting this knowledge into target-oriented measures and actions for every customer interaction. This can be achieved with customer analytics.